Posted on October 13th, 2009 in Offline Marketing & Promotion, Online Marketing & Promotion, Writing Content.
Tags: catchy headlines, grabbing attention, writing headlines
After researching marketing techniques I came across a good article on writing good headlines. Since headlines are designed purely to grab attention, it’s essential that they are written in a way that will do just that.
The article below describes what triggers curiosity, anxiety, and what is likely to get your reader to, well, read more, using the idea of ‘new and knew’.
From a music marketing perspective, this approach can be used for your email campaigns, blog posts, magazine articles and much more and will grab your readers’ attention and involve them more in reading your work and, in turn, their interest in what you do, helping to build up your authority within your area of expertise.
Read more at CopyBlogger.