Why You Should Not Buy Fans on Twitter
Posted on August 5th, 2009 in Online Marketing & Promotion, Social Media, Twitter.
Tags: building a fanbase, buying fans, Social Media, Twitter, twitter marketing
While there are a number of ways you can increase your Twitter follower count one thing is certain – people are doign whatever they can to boost their followers to a level that would envy their rivals. Maybe, in some respects, that’s a marketing tactic in itself but it has got to the stage where people are buying followers.
So we ask – Is this really the answer? Is buying 30,000 Twitter followers really effective marketing? In short, and as you probably guessed from the title of this post – no.
Here a few reasons why you should NOT buy twitter followers to boost your fan base, although this also surpasses to Facebook and MySpace friends and also almost any other social networking platform that requires you to network with real people.
Firstly, you won’t make any money. The followers you are paying to follow you are random. They probably don’t know about your band, they probably aren’t aware of your DJ style. Are they even in the same country as you? It’s unlikely. So, why does that mean promoting to these desperados won’t make you any money? Simple – they aren’t interested in who you are, what you have to offer or how good you are. The time you spend crafting interesting tweets are wasted.
Secondly, they are being paid to follow you. Anyone that is being paid to follow someone will have an interest in being paid, not in what you have to say. A lot of people won’t mind accepting money for clicking a ‘follow’ button but it takes a lot more than money to keep my attention on the social internet.
For a creative unit (band, DJ, musician, producer) it shows sheer lack of creativity and originality, no marketing talent and pure laziness. It is not only obvious what you are doing (not to mention self-defeating) it is likely to get people mocking you and may do more damage (potentially irrepairable) to your image, trust, approachability and essentially your success.
So the general theme here, in case you couldn’t tell, is that you should not buy followers, fans or friends. It is likely to do you no good – or worse. You lose trust from the socialites and you aren’t really networking and engaging with your followers. The way I see it, you lose a lot of your identity. The one thing you’re trying to build up to help with your overall success you can dilute to a watery mess overnight.
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