Comments on: What Goes in a Press Release http://www.musicmarketinguk.com/what-goes-in-a-press-release/ Tips & ideas on music marketing & promotion for bands, artists and musicians Tue, 15 Jun 2010 17:48:29 +0000 hourly 1 http://wordpress.org/?v=3.0 By: GarethB http://www.musicmarketinguk.com/what-goes-in-a-press-release/comment-page-1/#comment-190 GarethB Sun, 08 Nov 2009 10:52:49 +0000 http://www.musicmarketinguk.com/?p=218#comment-190 From the band/artist promo work I've done I'd expand your point about the headline a little. An excellent idea to read through the publication you're aiming at to get a feel for the kind of headlines which work. As important as using this info for the headline is in creating the ANGLE for the release. What the release is actually saying. It's not just about "News", it's "what's UNUSUAL about this news..." So ideally you'll want your release to say something a a little surprising or offbeat about your artist or music... Another thing I'd add would be to find out the deadlines your target publications usually work to. For instance, I've had most success with the Music press the closer to their cut-off points for editorial that I submit my releases. If submitted too early they can get overtaken by more recent events or forgotten. The advertising depts of most publications will usually be happy to supply deadlines for 12 months in advance. Hope this is of some help From the band/artist promo work I’ve done I’d expand your point about the headline a little.

An excellent idea to read through the publication you’re aiming at to get a feel for the kind of headlines which work.

As important as using this info for the headline is in creating the ANGLE for the release. What the release is actually saying. It’s not just about “News”, it’s “what’s UNUSUAL about this news…”

So ideally you’ll want your release to say something a a little surprising or offbeat about your artist or music…

Another thing I’d add would be to find out the deadlines your target publications usually work to. For instance, I’ve had most success with the Music press the closer to their cut-off points for editorial that I submit my releases.

If submitted too early they can get overtaken by more recent events or forgotten. The advertising depts of most publications will usually be happy to supply deadlines for 12 months in advance.

Hope this is of some help

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