Successfully Marketing Music with Twitter
Posted on August 21st, 2009 in Online Marketing & Promotion, Social Media, Twitter.
Tags: gaining twitter followers, how to use twitter, marketing, Twitter, twitter marketing
The typical musician spends much of their time being musically creative and so a lot of musicians that should be using Twitter to market their music just aren’t sure where to start or how to use it to its full potential.
In my previous post on the musicians introduction to Twitter I promised another post on how to use it to market your music effectively. So, to help out those that could be using Twitter more effectively I’ve listed some things you could be doing to market your music, whether you are a DJ, band, music producer, promoter or even if you have a podcast to promote.
Hopefully you’ve already signed up for your Twitter account and played around with posting some interesting tweets and have started to follow some interesting people. Maybe you even have people willingly following you. Now comes the hard work – I know, you wasn’t expecting that, was you? But who really got anywhere without a little graft?
Luckily, Twitter is simple and easy. The only work that really needs putting in is a little thought and some time on a regular basis. Hopefully that makes you feel a little better.
Twitter is great for sharing thoughts, ideas, tips, advice as well as generating awareness of a band, particular song, podcast, article, press release, review… the list goes on.
On top of the one-way sharing aspect, Twitter also allows for two-way communication via replies and direct messages. This is one of the most interesting aspects of Twitter, in that it bridges the gaps between people who never would have found each other on their own.
Use these features to your advantage. Regular and personal interaction with your followers will help to keep them interested in your content, as well as giving yourself a powerful online identity and – more importantly – presence.
It can also potentially give your followers a personal and positive connection to your band or music. If they are interested in what you have to offer they are likely to keep following you and interact with any content you post – even follow links to wherever you want to send them.
Keep the above in mind when you start posting your tweets from now on and see how this affects your follower numbers. Post the occasional URL and see how many people follow it by tracking stats with your favourite analytics program. If you don’t get much of a result, try another tactic. Or wait a while until you build more followers or gain more trust with your existing followers.
I’ll post more on Twitter shortly. In the meantime have a think about how Twitter can be used to gain more followers – in particular followers that are willing to follow you rather than anyone.
If you have any ideas on how to market yourself better using Twitter please feel free to comment below and share your optinions, ideas and results.
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