Is Your Music Accessible Enough?
Posted on June 21st, 2009 in General, Music Promotion & Marketing.
Tags: accessibility, branding, ideas, marketing, planning, promotion
It may be obvious but it needs to be said – musicians love music. Let’s face it, they devote much of their life to music and, more often than not, get their feet only a few inches off the ground. Many think their music and talent is enough to get them noticed and to get the ball rolling – they may be right – but how many people do you know that have been ‘found’ in a local, run-down dive by a major scout and never looked back? Not many, I’m sure, although the media often like to lead you to believe otherwise.
It’s not uncommon for great musicians to just keep being great musicians on the local scene, not getting anywhere particularly fast, just making ends meet to keep on doing what they love. Although there’s nothing wrong with that, it’s all too common.
What’s also very common is the number of averagely talented and less deserving ‘tunesters’ fulfilling the dreams of the talented and worthy… but without the talent or worthiness.They’ve gained this through numerous factors other than just being able to play an instrument to some degree and hoping for the best.
It’s partly due to just being ‘accessible’ that’s the key. Accessible in the way that they are put across to the public. Branding. Marketing. Presence. Word of mouth. Psychology.
Whether you’re a great musician or still working on it, there’s no harm in giving yourself that little push to get yourself noticed by that extra – but all important – few that could quite easily make the difference between getting heard and going unnoticed.
Think about what you want to achieve and what you are currently doing to achieve this. Are you doing enough? Are you focusing in the right areas? Have you covered the basics?
Take a step back when you have a spare few moments and really think this through. It’s quite easy to think you have every base covered until you really look at your strategy in detail.
Unfortunately, a website or MySpace account simply isn’t going to cut it. In future posts I’ll be looking at what else you can be doing to give yourself that head start or much-needed push or how you can tweak your current website or MySpace profile to make the most of what you currently have.
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