Music Promotion & Marketing

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How Not to Use Twitter

Posted on September 4th, 2009 in Online Marketing & Promotion, Social Media, Twitter.
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On my recent posts about Twitter I’ve gone through how to tweet links more effectively, improve the quality of your following and ways to effectively market your music. Well, here is a list of thing you don’t want to be doing.

  • Don’t follow everyone that follows you. Instead drop them a thank you message for initiating the connection. If their posts interest you then that’s reason enough to follow them back.
  • Don’t post vast amounts of irrelevant content. Instead, for those random posts, provide some value. “I’ve just finished eating” says nothing and interested nobody. Not even someone who loves sandwiches. It doesn’t mean anything to anyone and is a waste of time to post and for anyone to read. Everyone eats.
  • Something like “I just had a great cooked breakfast at John’s café on London Road for £2.99 and they didn’t scrimp on the bacon or mushrooms! Wholly recommended” makes for a much more valuable post as it gives the reader information. If they are interested they have something to check out. Otherwise, you’ve just made a recommendation that someone will remember when they see the place next and are much more likely to be reminded of you and your statement when they do.
  • Don’t tweet everything you do. Again for the above reasons it doesn’t have any importance to anybody else. If you feel it does have importance then do tweet it but, using the above notion, “Just parked at Twycross Zoo” just isn’t worth the time and effort.

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Published by Ashley

Please note: I don't claim to have all the answers and here on my blog I can only give you ideas and suggestions from my own knowledge and experience within my own niche. Since I know very little about what you do exactly and can only cover a number of angles in each post, if you you can add anything please do so for the benefit of our reader in a comment - I'd be most grateful.

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Music Marketing UK Blog Owner
Welcome to my Music Marketing blog. I have been actively involved with online promotion for many years now, both professionally and in my spare time, and being an active musician for the best part of 9 years I felt I needed to share my knowledge and experience with those that would be most appreciative and could put it to good use.

My aim here is to combine the two areas into manageable chunks and present tips, ideas and inspiration for anyone wanting to promote their music online and offline and generally get one foot above the rest, set themselves apart from the average and achieve what they want to achieve musically. I'm hoping the information I post here can help you do just that.

Read about how I can help you market your own music.