Finding Success with Twitter
Posted on September 23rd, 2009 in Online Marketing & Promotion, Social Media, Twitter.
Tags: bands, djs, musicians, relationships, success, success with twitter, Twitter
I’ve been posting a fair amount about Twitter recently and I’m quite confident I’ve covered things you may not have been aware of or may not have thought about as a music industry professional. That’s all well and good but there’s probably one simple question you’re still asking. How do you find success with Twitter?
Well, it’s obvious it isn’t going to happen in a single 140-character tweet – just like you don’t expect to land a stadium gig as soon as you’ve bought your first guitar or set of turntables. Instead, Twitter opens the door for connecting potential clients, relationships and general introductions via chatter – all of which can lead to new opportunities.
It is said that the key to success using Twitter is to build relationships with the right audience – and it makes perfect sense. Focus on your niche and build relationships with the people that matter.
What makes it easier to achieve this is that you can connect directly with your favourite authoritative DJs and musicians by following them and can reply to any of their messages easily. It’s only really a matter of time and persistence before they respond back and you’ve made that first real connection. Once you get there build on your new relationship and interact regularly.
I’ve seen a lot of authoritative figures within music tweet ‘people to follow’ messages to their followers. These are people with already booming follower counts and their messages are read by potentially thousands, if not more. Working to be recommended by one of these guys can significantly increase your follower count and your overall audience of qualified leads, fans or otherwise – all of which are interested in your niche.
I’ve also come across DJs on Twitter that I’ve never heard of but the impression you get from them is that they are active within their industry, quite well-respected and passionate and knowledgeable about their niche. I’ve not heard of them before, heard their music or know anything about them yet I feel from the way they interact with everyone and the way their followers tweet back to them and share their comments that they really are someone to look up to within the industry and serious about what they do.
Whether they are all that or not I don’t know – I’ve never looked – but this demonstrates what you could be aiming to achieve and how powerful Twitter can be in building up an authoritative status and level of trust – quite similar to a band that’s seen playing everywhere, all of the time. The outside appearance is that they are already popular and well set in their road to success. The fact that they appear so successful leads to more success as other people want in on the gig and book them for further gigs.
All in all, there is no step-by-step guide to success. It’s more about hard work, thought, planning and persistence in building up a reputation and a relationship with your followers and then maintaining it all. Putting in some effort will go a long way to achieving your goals, increasing your followers, trust and authority and there’s no reason why you can’t achieve more success by using Twitter as part of your efforts to reach more people.
Once you’ve reached that level you can post links to latest releases, downloads and more and people will trust you enough to follow you wherever you want to send them.
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