Exposure for New Music
Posted on July 10th, 2009 in Music Promotion & Marketing, Online Marketing & Promotion.
Tags: local exposure, marketing, new music, promotion, recommendation, word of mouth
Trying to get exposure for new music is a difficult thing to do, locally or globally. Promoting new music isn’t an easy task since at the end of the day it’s likely that, since you’re reading his article on How to Get Local Exposure for New Music, not too many have heard of you or your music.
Recommendation, or word of mouth, is a great way of convincing people of your talent but you need to get people to hear your new music before that starts to happen.
How to Get Local Exposure for New Music
There are many avenues you can take to can drive down before you find the right route. If one route doesn’t work for you try another… And another until you find one that works. If you’ve found a great path already, try another alongside and see which works best. A combination of routes can work so much better for you if used in the right way. By evaluating each marketing possibility you can make the most of your audience and increase the amount of exposure you receive.
It’s always a good idea to narrow down the competition and push your way into a niche. One way of doing this is concentrating on your locality. By targeting those within your region or city you have dramatically cut out a lot of the competition, making way for you to push your way forward.
I was presented with a nice little analogy recently, which wasn’t directly related to marketing new music as such, but it works just as well in this context;
Marketing is a little bit like dieting. It’s OK trying hard for a few weeks or months to lose weight and you’ll start to see a result. But, if you then lapse in your determination with the diet then you’ll end up back at stage one quite quickly. It’s one of those things that can arguably benefit you in the short run but you need to keep at it for it to really take effect and work well for you.
Getting exposure for new music works in much the same way. You can market yourself locally or globally and by putting in some hard work and can get some amazing results. But that hard work can easily diminish over time if you don’t keeping working at it your presence will fade. If your music is of a good quality and deserving of an audience, you can find that audience online no matter what the genre of your music is.
Like anything of real value these days, you get out what you put in and they are directly related to each other. The more work you put in the more you’ll get out. Even better, you are in control of your own career and success and don’t have to rely on somebody else’s competency (or maybe not) to become successful.
You may want to read my previous post on promoting your music online with social media for information on ways you can promote your site or your new music online and drum up interest and exposure for your band or gigs on a wide scale, not just locally.
Or, if you haven’t yet got a website to promote your work you may also want to read Why You Need a Website for your music.
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