Music Promotion & Marketing » Writing Content

What Goes in a Press Release

Ashley — Thu, 29 Oct 2009 10:52:44 +0000

As I’m going on a little bit of a press release run with some of my posts, I thought it only fair that I include some of the very basics of press release marketing for those that aren’t too familiar with this form of marketing. So, what is a press release actually made of? Well, [...]

What Goes in a Press Release is a music promotion post from Music Marketing UK, aiming to help bands, musicians and DJs promote their music better on the internet and within the music industry.

The Lowdown on Press Releases

Ashley — Sun, 25 Oct 2009 11:24:05 +0000

I’ve talked briefly about press releases and how they relevant to indie musicians but there really does need to be a little about what a press release is and how you can use this method of marketing to your advantage to circulate your news effectively. What is a press release? Press releases are, quite simply, [...]

The Lowdown on Press Releases is a music promotion post from Music Marketing UK, aiming to help bands, musicians and DJs promote their music better on the internet and within the music industry.

Why Press Releases Are Relevant to Indie Musicians

Ashley — Wed, 21 Oct 2009 18:15:22 +0000

Regardless of what you do within the music industry you can use the power of the press release. If you’ve released a new single or album, write a press release. If your label just signed a fantastic new artist, write a press release. Even if you’ve just created a small set of cool samples that [...]

Why Press Releases Are Relevant to Indie Musicians is a music promotion post from Music Marketing UK, aiming to help bands, musicians and DJs promote their music better on the internet and within the music industry.

Writing Powerful Headlines

Ashley — Tue, 13 Oct 2009 06:24:52 +0000

After researching marketing techniques I came across a good article on writing good headlines. Since headlines are designed purely to grab attention, it’s essential that they are written in a way that will do just that. The article below describes what triggers curiosity, anxiety, and what is likely to get your reader to, well, read [...]

Writing Powerful Headlines is a music promotion post from Music Marketing UK, aiming to help bands, musicians and DJs promote their music better on the internet and within the music industry.

Training Your Readers with Cookie Content

Ashley — Fri, 09 Oct 2009 14:18:28 +0000

In my previous few posts I’ve talked about cookie content and what it is but not really about how it can be used and what use it is to your visitors or readers. Well, here’s an interesting idea on how you can use cookie content to benefit you. When someone opens up their emails or [...]

Training Your Readers with Cookie Content is a music promotion post from Music Marketing UK, aiming to help bands, musicians and DJs promote their music better on the internet and within the music industry.

Writing Good Cookie Content

Ashley — Mon, 05 Oct 2009 18:13:35 +0000

Continuing from my previous post on the idea of treating your website visitors like dogs, I’m going to go into more detail on this idea. Remember, every time one of your website visitors does something you want them to do you want to offer them a kind of reward – a cookie, just as you [...]

Writing Good Cookie Content is a music promotion post from Music Marketing UK, aiming to help bands, musicians and DJs promote their music better on the internet and within the music industry.

Write Better Content & Treat Your Visitors to a Cookie

Ashley — Thu, 01 Oct 2009 07:10:37 +0000

As a musician you naturally want to expose yourself to as many people as possible. Depending on your approach, your focus may be to obtain more fans, increase the amount of downloads from your site or it may be to attract potential enquiries or bookings or interest A&R folk. It really comes down to the [...]

Write Better Content & Treat Your Visitors to a Cookie is a music promotion post from Music Marketing UK, aiming to help bands, musicians and DJs promote their music better on the internet and within the music industry.