It’s been a little while since my last post. I went to a friend’s wedding reception last night. It wasn’t exactly a standard do but one that does the little things that make the day more special – but aren’t strictly necessary. Thousands of tiny ‘just married’ silver foil cutouts sprinkled over all of the [...]
Published by Ashley //
I’ve talked briefly about press releases and how they relevant to indie musicians but there really does need to be a little about what a press release is and how you can use this method of marketing to your advantage to circulate your news effectively.
Published by Ashley //
Regardless of what you do within the music industry you can use the power of the press release. If you’ve released a new single or album, write a press release. If your label just signed a fantastic new artist, write a press release. Even if you’ve just created a small set of cool samples that [...]
Published by Ashley //
After researching marketing techniques I came across a good article on writing good headlines. Since headlines are designed purely to grab attention, it’s essential that they are written in a way that will do just that.
Published by Ashley //
It’s a good question, how to get radio airplay. Your CD has had a lot of time, effort and money invested into it. Or maybe it hasn’t. Either way you’ve done everything you can to make it the best it can possibly be and you now need to get it heard for it to pay [...]
Published by Ashley //
Hopefully you’ve already tackled the radio airplay route and, if you haven’t, why not? Local FM radio would be a good option – particularly university radio or community stations – but also Internet radio stations are a great way of getting targeted, global exposure for your music and often are much easier to contact. There [...]
Published by Ashley //
