As I’m going on a little bit of a press release run with some of my posts, I thought it only fair that I include some of the very basics of press release marketing for those that aren’t too familiar with this form of marketing. So, what is a press release actually made of?
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I’ve talked briefly about press releases and how they relevant to indie musicians but there really does need to be a little about what a press release is and how you can use this method of marketing to your advantage to circulate your news effectively.
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Regardless of what you do within the music industry you can use the power of the press release. If you’ve released a new single or album, write a press release. If your label just signed a fantastic new artist, write a press release. Even if you’ve just created a small set of cool samples that [...]
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As a musician you really need to be collecting information from those people that enjoy what you do. As a performer, you should be collecting contact details from people that turn up to gigs or that have enquired about booking you (providing they are happy for you to contact them with updates). Furthermore, there is [...]
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After researching marketing techniques I came across a good article on writing good headlines. Since headlines are designed purely to grab attention, it’s essential that they are written in a way that will do just that.
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In my previous few posts I’ve talked about cookie content and what it is but not really about how it can be used and what use it is to your visitors or readers. Well, here’s an interesting idea on how you can use cookie content to benefit you.
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Continuing from my previous post on the idea of treating your website visitors like dogs, I’m going to go into more detail on this idea.
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As a musician you naturally want to expose yourself to as many people as possible. Depending on your approach, your focus may be to obtain more fans, increase the amount of downloads from your site or it may be to attract potential enquiries or bookings or interest A&R folk. It really comes down to the [...]
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