It’s Not All Twitter & Facebook

Posted on July 20th, 2010 in Online Marketing & Promotion, Social Media.
Tags: download, fans, mp3, music sites, Social Media, targeting audience

Over the last couple of years there has been a lot of talk about Facebook and Twitter being the next big thing for people wanting to marketing something. They are extremely powerful tools that more professionals are turning to in order to target their audiences and push their products or services.

Although I don’t disagree with them at all (you need to be using these sites), I’d like to also suggest that you don’t get caught up in the snowball completely and remember that there are many other sites out there that can help you just as well – if not better. Read the rest of this entry »

Does Google Like Your Website?

Posted on April 16th, 2010 in Online Marketing & Promotion, Search Engine Optimisation, Website Management & Improvement.
Tags: better website, bing, google, guidelines, search engines, webmaster, websites, yahoo

If you want to get people onto your website from search engines such as Google, Yahoo and Bing you need to ensure your website complies with their guidelines. There are a lot of techniques that you can implement on your website that don’t do it any good – either the search engines can’t see what you’re showing your visitors (using javascript, for example) or it goes against good practice and can be seen as a spammy technique (like repeating words in your text to rank your site higher). How can you ensure your website complies to their guidelines and that the search engines end up liking your website? Read the rest of this entry »

Page Speed – A Slow Website Makes Work for Idle Visitors

Posted on March 28th, 2010 in Search Engine Optimisation, Website Management & Improvement.
Tags: better user experience, faster website, load time, page speed, website improvement

Getting the search engines to take more notice of your website is getting more and more difficult with more competition appearing day on day – not to mention the amount of spam and dodgy techniques people use to get the major search engines to take notice of their site. Because of this, Google are looking at other ways they can tell if a site is worth sending visitors to or not. Read the rest of this entry »

Automatically Updating Copyright Date in Website Footer

Posted on March 15th, 2010 in Website Management & Improvement.
Tags: adding date to website, automatic updates, copyright date, php

In a previous post I wrote about a quick tip that you can do for updating your website in the new year by adding the current year in your footer copyright notice. Well, here’s a quick trick that will even save you that job, which is great if you have several websites to update or your website is pretty big. Read the rest of this entry »

Getting Free Traffic from Yahoo! UK With the Right Domain

Posted on February 25th, 2010 in Online Marketing & Promotion, Search Engine Optimisation.
Tags: domain names, file names, keyword domains, keyword rich, keywords in url, ranking, search engine positions, serps, urls, yahoo

It isn’t Google but it’s definitely something that’s not worth passing up if you are looking to get yourself noticed online

One of my many personas is a head SEO technician for some rather large accounts at a UK Search Engine Optimisation company and over the years have learned what works and how to get traffic to a site. So here’s an easy tip that costs almost nothing in both money and in time that will get you some free traffic from Yahoo – and, who knows, some enquiries… Read the rest of this entry »

A Small 5-Minute Change for the New Year

Posted on January 26th, 2010 in Online Marketing & Promotion, Website Management & Improvement.
Tags: 5 minute change, fresh content, new year, website

You may have started 2010 thinking about how good this year is going to be for you and your musical career. I did. I do it every year. Each year I say to myself “This is going to be the best year, musically, so far”. And I have the best intentions. But it doesn’t always work out. But there is one small thing you can do to get more people onto your website quickly. Read the rest of this entry »

Why Picking the Right Domain Name is Important

Posted on January 4th, 2010 in General, Online Marketing & Promotion, Search Engine Optimisation, Website Management & Improvement.
Tags: domain names, importance of a domain name, marketing, Search Engine Optimisation, seo, website addresses

If you are running a website for your music you’ll have a domain name, otherwise known as a website address. Without the domain name people wouldn’t be able to find your website on the internet. But these days with so much competition it’s just not enough to buy a domain name without thinking about the effect this may have on your websites success. This goes for any website, not just ones for bands, musicians, DJs, artists and producers. Read the rest of this entry »

Promoting Your DJ Services – Little Things Make a Big Difference

Posted on December 6th, 2009 in Offline Marketing & Promotion.
Tags: dj promotion, music promotion, promotional opportunity, wedding djs, wedding reception, word of mouth

It’s been a little while since my last post. I went to a friend’s wedding reception last night. It wasn’t exactly a standard do but one that does the little things that make the day more special – but aren’t strictly necessary. Thousands of tiny ‘just married’ silver foil cutouts sprinkled over all of the tables, huge posters and banners of the bride and groom on their holidays covering the walls of the room and two-foot tall letter-shaped helium balloons spelling out the happy couple’s name spanning the width of the high stage with another balloon of the bride and groom themselves on either side. Behind all of this was the DJ setup, which is the point I wanted to get to and the real reason for this post. Read the rest of this entry »

New ‘Genre’ Meta Tag for Bands & Musicians

Posted on November 7th, 2009 in Online Marketing & Promotion, Search Engine Optimisation, Website Management & Improvement.
Tags: abstract, genre, meta tags, Search Engine Optimisation, search engines, seo, targeting a genre, unsigned band promotion, web marketing

Here is something I’ve literally just stumbled across that I though might be worth sharing. According to unsignedbandpromotion.com a new ‘genre’ meta tag can be used to let the search engines know your style of music. You can read more on the tag here but is it effective? I thought it was worth sharing and offering my two pennies on this find. Read the rest of this entry »

What Goes in a Press Release

Posted on October 29th, 2009 in Online Marketing & Promotion, Press Releases, Writing Content.
Tags: gaining media interest, headlines, how to, press, Press Releases, publlicity, writing a press release

As I’m going on a little bit of a press release run with some of my posts, I thought it only fair that I include some of the very basics of press release marketing for those that aren’t too familiar with this form of marketing. So, what is a press release actually made of? Read the rest of this entry »